For Backcountry’s retail locations, the design goal was to capture the brand’s deep connection to the outdoors and bring that identity into the store. Moss Walls were selected as a natural and enduring way to establish a visual link between the shopping experience and the landscapes that inspire the Backcountry lifestyle.
This approach reflects a broader shift in retail, where stores are becoming experience-driven destinations. Preserved moss adds authenticity and warmth, helping create environments that resonate with consumers who value belonging, well-being, and meaningful brand experiences.
Each Backcountry store was designed with its own unique footprint, requiring flexibility in both sizing and style. Green Oasis collaborated closely with the client’s design team to adapt preserved moss compositions to fit varying dimensions, layouts, and brand touchpoints.
A mix of Pole Moss and Reindeer Moss was used to achieve layered texture and depth, ensuring installations felt distinct yet cohesive across multiple locations. The result is a branded feature that translates seamlessly from one store to the next while still honoring the individuality of each space.
Retail environments today are evolving into versatile destinations where design fosters loyalty, community, and connection. Successful spaces balance function with atmosphere, encouraging shoppers to stay longer and engage more deeply.
Biophilic features such as moss walls contribute to this evolution by:
Through these installations, Backcountry demonstrates how biophilic design can help shape modern shopping experiences that prioritize renewal, authenticity, and consumer connection.
