Backcountry

U.S. Retail Stores
Preserved moss walls tailored to each store bring the spirit of the outdoors into Backcountry’s retail experience.

Design Intent

For Backcountry’s retail locations, the design goal was to capture the brand’s deep connection to the outdoors and bring that identity into the store. Moss Walls were selected as a natural and enduring way to establish a visual link between the shopping experience and the landscapes that inspire the Backcountry lifestyle.

This approach reflects a broader shift in retail, where stores are becoming experience-driven destinations. Preserved moss adds authenticity and warmth, helping create environments that resonate with consumers who value belonging, well-being, and meaningful brand experiences.

Implementation

Each Backcountry store was designed with its own unique footprint, requiring flexibility in both sizing and style. Green Oasis collaborated closely with the client’s design team to adapt preserved moss compositions to fit varying dimensions, layouts, and brand touchpoints.

A mix of Pole Moss and Reindeer Moss was used to achieve layered texture and depth, ensuring installations felt distinct yet cohesive across multiple locations. The result is a branded feature that translates seamlessly from one store to the next while still honoring the individuality of each space.

Preserved moss wall feature inside Backcountry retail store surrounded by product displays.

Retail Design In Context

Retail environments today are evolving into versatile destinations where design fosters loyalty, community, and connection. Successful spaces balance function with atmosphere, encouraging shoppers to stay longer and engage more deeply.

Biophilic features such as moss walls contribute to this evolution by:

  • Serving as immersive backdrops for storytelling and events
  • Providing long-lasting, maintenance-free greenery that aligns with sustainable values
  • Reinforcing brand identity through a natural, tactile presence in the customer journey

Through these installations, Backcountry demonstrates how biophilic design can help shape modern shopping experiences that prioritize renewal, authenticity, and consumer connection.

Green Features&lt

  • Preserved Moss installations require no watering or ongoing maintenance
  • Pole Moss and Reindeer Moss combined for texture, depth, and variation
  • Branded logo backdrops featuring greenery as a central design element
  • Adaptable product system tailored to fit multiple U.S. retail store layouts

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